M.A. in Advertising & Marketing Management Syllabus Semester Wise
Syllabus of Advertising & Marketing Management as prescribed by various Universities and Colleges.
| M.A. in Advertising & Marketing Management Syllabus Semester I | |
| Sr. No. | Subjects of Study |
| Core Courses | |
| 1 | Advertising Principles & Practices |
| 2 | Principles & Practices of Marketing |
| 3 | Public Relations |
| 4 | Consumer Behaviour |
| 5 | Product & Brand Management |
| 6 | Fundamentals of Communication Research |
| 7 | Media Design |
| Value Addition Courses | |
| 1 | Communication Skills |
| 2 | Behavioural Science |
| FBL (Choose any one) | |
| 1 | French |
| 2 | German |
| 3 | Spanish |
| 4 | Japanese |
| 5 | Chinese |
| Open Elective (OE) | |
M.A. in Advertising & Marketing Management Syllabus Semester II | |
| Core Courses | |
| 1 | Media Planning & Buying |
| 2 | Industrial Marketing |
| 3 | Client Servicing & Account Planning |
| 4 | Advertising Planning & Strategy |
| 5 | Advertising Laws & Ethics |
| 6 | Advertising Research |
| 7 | Media Design & Production |
| Value Addition Courses | |
| 1 | Communication Skills |
| 2 | Behavioural Science |
| FBL (Choose any one) | |
| 1 | French |
| 2 | German |
| 3 | Spanish |
| 4 | Japanese |
| 5 | Chinese |
| M.A. in Advertising & Marketing Management Syllabus Semester III | |
| Core Courses | |
| 1 | International Strategic Marketing (ABS) |
| 2 | Creativity in Advertising |
| Specialisation Electives (Choose any three) | |
| 1 | Rural Marketing |
| 2 | Understanding Consumers in India |
| 3 | International Retail Management |
| 4 | Customer Relationship Management |
| Domain Electives (Choose any one) | |
| 1 | Event Planning & Strategy |
| 2 | Corporate Communication |
| Value Addition Courses | |
| 1 | Business Communication |
| 2 | Behavioural Science |
| FBL (Choose any one) | |
| 1 | French |
| 2 | German |
| 3 | Spanish |
| 4 | Japanese |
| 5 | Chinese |
| Open Elective | |
| 1 | NTCC Summer Project |
| M.A. in Advertising & Marketing Management Syllabus Semester IV | |
| Core Courses | |
| 1 | Marketing of Services |
| 2 | Digital Marketing |
| Specialisation Electives (Choose any three) | |
| 1 | Sales Management |
| 2 | Direct Marketing |
| 3 | Global Marketing Communication |
| Domain Electives (Choose any one) | |
| 1 | Managing Special Events |
| 2 | Print Media Marketing & Circulation |
| Value Addition Courses | |
| 1 | Business Communication |
| 2 | Behavioural Science |
| FBL (Choose any one) | |
| 1 | French |
| 2 | German |
| 3 | Spanish |
| 4 | Japanese |
| 5 | Chinese |
| Open Elective | |
| 1 | NTCC Internship (6 Weeks) |
MA in Advertising and Marketing Management Complete Details
ADMISSION PROCESSELIGIBILITY CRITERIA
ENTRANCE EXAMSAPPLICATION PROCESS