Bachelor of Business Administration in Digital Marketing

BACHELOR OF BUSINESS ADMINISTRATION IN DIGITAL MARKETING HIGHLIGHT

Duration : 6 Semester

Mode of Examination : Semester

Eligibility : 12th

Type : Regular, part-time, full-time

Fee : 38000 Semester

ADMISSION 2025-26

This programme has been developed to dissipate knowledge of general management concepts, principles and processes by aligning the curriculum to meet the requirements of Industry 4.0. It aims at developing analytical, decision making and other managerial skills and abilities at strategic and operational level in real-time business situations. It further focuses on skill integrated and job readiness courses such as Data Analytics through MS-Excel, Retail Sales Associate, Business Plan, Video Processing, IELTS, etc. Students also develop a well-rounded personality through leadership skills, collaboration, empathy, and team spirit to exude self-confidence, cultivate requisite communication and presentation skills, which are valued by corporates in India.

Bachelor of Business Administration in Digital Marketing